“100 Things to Do in Reno Before You Die” 

By Mikalee Byerman

book cover_720

Amazon Button (via NiftyButtons.com)

National Bylines

Ladies’ Home Journal, September 2013, “The Photo Booth of Horror” (personal essay)

Homes & Land Magazine, Spring 2012, “Pattern Play” (home decor story about mixing patterns, with sidebars)

Huffington Post: “8 Things You Don’t Want to Hear (But Need to Hear) During Divorce”

Southwest Spirit Magazine, July 2011, Spirit of Nevada: North vs. South’

DivorcedMoms.com Feature Story: “How to End a Marriage: A Game of ‘Would You Rather…'”


Reno Dads Podcast: Dating as a Single Parent with Mikalee Byerman
In this episode, the Reno Dads podcast sat down with Mikalee Byerman, a local mom, marketing guru, and Reno Moms Blog contributor to talk about solo/single parenting, dating in Reno, and online dating.

How to Breakthrough with Content (On-Air with AIA Podcast – AIA is a top-10 promotional products distributor community in the United States)
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.

Coffee with Kurt Podcast: Just the Positive (Podcast hosted by Kurt Thigpen, Washoe County School Board Trustee)
This week’s episode is with Mikalee Byerman, the VP of Strategy at The Estipona Group in Reno, Nevada. We’re talking about the positive media platform they launched in February 2019 called JustThePositive.com.

Better PR Podcast: Communicating in a Virtual Age
Kathie Taylor and Even Muth talk with Jackie Shelton and Mikalee Byerman of Estipona Group about virtual workspaces and how to make the best of any communication.

Reno Storytellers Project: “The brick that changed everything”
In this story, Mikalee Byerman tells us how a brick changed her life and how she rebuilt her life, one brick at a time.

Samples of Healthcare Writing

BestMedicine by Renown Health feature story: “Start Strong in 2019 by Avoiding These 4 Diet Traps”

Immunize Nevada: “An Open Letter to Busy Parents: Here’s a Reason to Make Time for Flu Shots”

BestMedicine by Renown story: “Food Chaining: A Simple Technique to Expand Your Child’s Diet

Renown Journey cover story, a publication of the Renown Institute for Cancer, “Live Happy” (profile of teen cancer survivor Kristin Katich)

NCET Tech Tips: Reno-Based SonoCiné Offers Lifesaving Healthcare Technology

BestMedicine by Renown Health feature story: “Follow Your Gut: A Dietitian Weighs In on Probiotics and Prebiotics”

Samples of Business Writing

Reno Gazette-Journal: “You are what you ‘digitally’ eat — at work and in life” (this post gained the attention of world-renowned author, social psychologist and Oprah content creator Shawn Achor, who shared it on his Facebook page on May 10, 2019)

NCET Biz Tips: “2% introverts isn’t nearly enough in leadership”

BizNevada Magazine, “Five Ways the Millennial Mindset Can Inspire Nevada Workplaces”

NCET Website: “What’s Your Unique Selling Proposition?” 

Samples of Profile Writing

RENO Magazine cover story, Jan/Feb 2013, “Fire Starter” (profile of anti-bullying advocate Lilliana Trinchero)

RENO Magazine cover story, Jan/Feb 2012, “Accentuate the Positive” (profile of local broadcaster and “Positively Northern Nevada” creator Jennifer Burton)

RENO  Magazine cover story, August 2011, “Driven to Success” (profile of National Automobile Museum Executive Director Jackie Frady)

Reno Moms Blog

An Open Letter to Amy Schumer: Please Allow Me to Show You a Proper Dump

My Toddler isn’t ‘Terrible’ — She Just Likes to F#*k with Me

Your Fool-Proof Guide to getting Lucky this St. Patrick’s Day

Do Your Duty: Donate Diapers, Help Local Babies

10 Life-Lesson Metaphors Gleaned While Teaching my Son How to Drive

25 Best Underrated Moments When You’re a Mom of Teens

A Letter to My 40-Year-Old Children

Social Media Makes Me a Better Parent

Marketing Copy

University of Nevada, Reno, College View Book, College of Agriculture, Biotechnology and Natural Resources

University of Nevada, Reno, College of Engineering Magazine

Advertorial: KAV Law

Travel Writing

Reno.com, Finally plan a Tahoe weekend with your BFFs

RENO Magazine, Sept/Oct 2012, “A Different Kind of ‘Storey'” (exploring historic Virginia City, Nev., located in Storey County)

Spare Foot Moving Guides: “20 Things You Need to Know Before You Move to Reno”


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