Portfolio

“100 Things to Do in Reno Before You Die” 

By Mikalee Byerman

Available through Barnes & Noble and Amazon

book cover_720

National Bylines

Ladies’ Home Journal, “The Photo Booth of Horror” (personal essay)

Homes & Land Magazine, “Pattern Play” (home decor story about mixing patterns, with sidebars)

Huffington Post: “8 Things You Don’t Want to Hear (But Need to Hear) During Divorce”

Southwest Spirit Magazine, Spirit of Nevada: North vs. South’

DivorcedMoms.com Feature Story: “How to End a Marriage: A Game of ‘Would You Rather…'”

Podcast

Reno Dads Podcast: Dating as a Single Parent with Mikalee Byerman
In this episode, the Reno Dads podcast sat down with Mikalee Byerman, a local mom, marketing guru, and Reno Moms Blog contributor to talk about solo/single parenting, dating in Reno, and online dating.

How to Breakthrough with Content (On-Air with AIA Podcast – AIA is a top-10 promotional products distributor community in the United States)
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.

Coffee with Kurt Podcast: Just the Positive (Podcast hosted by Kurt Thigpen, Washoe County School Board Trustee)
This week’s episode is with Mikalee Byerman, the VP of Strategy at The Estipona Group in Reno, Nevada. We’re talking about the positive media platform they launched in February 2019 called JustThePositive.com.

Better PR Podcast: Communicating in a Virtual Age
Kathie Taylor and Even Muth talk with Jackie Shelton and Mikalee Byerman of Estipona Group about virtual workspaces and how to make the best of any communication.

Reno Storytellers Project: “The brick that changed everything”
In this story, Mikalee Byerman tells us how a brick changed her life and how she rebuilt her life, one brick at a time.

A Few of My Most Popular Open Letters & Blog Posts

An Open Letter to Amy Schumer: Please Allow Me to Show You a Proper Dump (with 34,000+ page views, this is the third most popular post ever on Reno Moms Blog)

An Open Letter to Busy Parents: Here’s a Reason to Make Time for Flu Shots (this was the most viewed blog post of the year for the Immunize Nevada website and earned national attention)

When ‘Good Vibes Only’ Goes Bad: Toxic Positivity Explained

An Open Letter to My Graduating Son: Whatever You Do, Don’t Set the World on Fire

How my marriage ended with a brick (And no, that’s not me being cute. Or even symbolic. Literally. With a brick. Seriously…You can’t make this sh*t up…)

Wait — How Exactly Did I Get Here Again? (this post explains how TIME Magazine linked to my blog — and introduced me to a whole new kind of reader…)

Dear Universe: Can You Hear Me Now? (the post that explains how Diet Coke discovered me and made me a part of their viral birthday marketing campaign)

Dear Universe (The Addendum): Oops. My Bad… (Diet Coke rights what is wrong — and San Francisco State University writes what is wrong with my blog!)

Samples of Business Writing

Reno Gazette-Journal: “You are what you ‘digitally’ eat — at work and in life” (this post gained the attention of world-renowned author, social psychologist and Oprah content creator Shawn Achor, who shared it on his Facebook page on May 10, 2019)

Shhhhhh, Facebook Actually Is Listening: Surveillance Marketing Explained

Renown Journey cover story, a publication of the Renown Institute for Cancer, “Live Happy” (profile of teen cancer survivor Kristin Katich)

NCET Biz Tips: “2% introverts isn’t nearly enough in leadership”

BizNevada Magazine, “Five Ways the Millennial Mindset Can Inspire Nevada Workplaces”

Clickbait-and-Switch: The Power and Perils of PR Ploys

How to Start a Business in Nevada: Part 7 – The Marketing Plan

Samples of Profile Writing

Just the ‘Paws’-itive: A Different Kind of Therapy

RENO Magazine cover story, Jan/Feb 2013, “Fire Starter” (profile of anti-bullying advocate Lilliana Trinchero)

RENO Magazine cover story, Jan/Feb 2012, “Accentuate the Positive” (profile of local broadcaster and “Positively Northern Nevada” creator Jennifer Burton)

RENO  Magazine cover story, August 2011, “Driven to Success” (profile of National Automobile Museum Executive Director Jackie Frady)

Marketing Copy

University of Nevada, Reno, College View Book, College of Agriculture, Biotechnology and Natural Resources

University of Nevada, Reno, College of Engineering Magazine

Advertorial: KAV Law

Travel Writing

RENO Magazine, Sept/Oct 2012, “A Different Kind of ‘Storey'” (exploring historic Virginia City, Nev., located in Storey County)

Spare Foot Moving Guides: “20 Things You Need to Know Before You Move to Reno”

Video

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